What Sold on eBay Last Month? 46 Real Sales | eBay Reselling UK

When I started eBay reselling, one of the things I wanted to see was what people were actually selling.

I wanted to know about the £12 blouse. The £15 pair of jeans. The £20 dress. The refunds.

So, that’s exactly what I’m sharing here.

Last month I sold 46 items on eBay, and I’m going through every single one of them.

I’m still very much a beginner at eBay reselling in the UK, and I’m learning what works for my own business as I go.

My current strategy is based heavily around volume. I want plenty of affordable, bread-and-butter stock alongside a smaller percentage of better-quality or more premium pieces.

Eventually, I’m aiming for something around 70% cheaper bread-and-butter stock and 30% more premium stock.

A Quick Look at My eBay Reselling Costs

Across all of my stock, my average purchase price currently works out at around £1.50 per item.

That includes everything from pieces I’ve managed to source for around 30p–50p right through to items I’ve deliberately paid around £5 for on Vinted because I think there is enough resale value in them.

I also offer free delivery on my listings, so the postage comes out of the selling price. At the moment, that usually costs me around £3.65 per parcel.

Then there are my normal eBay selling costs, plus promoted listings. Across these sales, my promoted listing rate averaged around 5%.

So if I tell you that something sold for £15, that does not mean I made £15.

For example, take a £15 sale.

After approximately £1.50 stock cost, £3.65 postage and 5% promotional advertising, I’m down to around £9.10 before the rest of the applicable eBay costs come off.

My current working profit margin is around 46% after my stock, postage, eBay costs and promotional listing costs, and I’d eventually like to push that beyond 50%.

Those figures are very specific to the way I’m building my own shop. Another reseller buying different stock, using different postage options or following a higher-value strategy could have completely different numbers.

And that is why I’m happy talking about the “boring” £15 and £20 sales.

If I can buy stock cheaply enough and sell enough of it consistently, those smaller sales start to add up.

Everything I Sold on eBay Last Month

Here were the 46 sales:

Item	Sold for
Oasis bird-print blouse, size 18	£15.00
London Leather Goods leather purse	£18.00
Roman Originals teal occasion jacket	£20.40
Stradivarius denim skort	£12.00
M&S Indigo Magic jeans, new with tags	£15.00
Jolie Moi floral blouse, new with tags	£15.00
Coast black lace occasion trousers	£17.00
Hobbs 100% wool pencil skirt	£18.00
Next distressed denim shorts	£16.00
George celestial pyjama set	£16.15
Next tropical wide-leg jumpsuit	£15.00
Joules striped top	£12.60
Next denim jeggings	£17.00
Made in Italy oversized cotton dress	£16.00
Tu cobalt-blue blouse	£10.00
BHS pure wool scarf and gloves set, NWT	£15.00
Icewear Iceland wool fleece-lined headband	£15.00
Next lilac jumper	£13.00
Isle Essentials cotton floral shirt	£13.60
Joe Browns floral jacquard longline jacket	£30.00
Autograph M&S chunky cable-knit jumper	£19.55
Quiz leopard-print ruched dress	£24.00 originally
Max Studio geometric shift dress	£16.00
F&F red cardigan	£12.00
Next wool-and-alpaca blend jumper	£14.00
Benson & Clegg silk regimental tie	£36.00
Bonmarché forest-green maxi dress	£16.20
Next linen-blend denim culottes	£16.00
M&S black flare jeans	£16.00
F&F blue skinny jeans	£12.00
F&F dark-blue skinny jeans	£12.00
Maine New England trousers	£17.00
Next longline sweatshirt/nightshirt dress	£14.00
Curvzy cream long skirt	£12.00
Unbranded 100% wool Fair Isle trapper hat	£12.00
Boden camel wide-leg trousers	£21.60
George denim mom shorts	£16.00
Maine New England printed blouse	£13.50
Dorothy Perkins pleated midi skirt	£14.00
Fat Face burgundy wide-leg shorts	£19.00
Papaya Weekend black lace blouse	£11.00
Laura Ashley silk-blend floral scarf	£20.00
White Stuff organic-cotton maxi shirt dress	£27.00
Wallis white ruffle blouse	£16.00
Druh genuine-leather belt	£20.00 originally
White Stuff 100% linen shirt dress	£30.00

There were a couple of sales during the month where refunds or adjustments affected what I ultimately received, which is another reason I think it’s important not to look at the headline sold price and assume that is automatically your profit.

The Everyday Brands That Actually Sold

One of the things I find most interesting when I look at this list is how ordinary a lot of the brands are.

There’s Next.

M&S.

F&F.

George.

Wallis.

Bonmarché.

Dorothy Perkins.

Maine New England.

These aren’t necessarily the brands you’ll see people screaming about in “BOLO” videos, but they are selling in my store.

The prices are often somewhere around £12–£20, but because my average stock cost is so low, they can still work within the business model I’m trying to create.

I think that’s quite reassuring when you’re new to reselling.

You don’t have to walk into a charity shop and somehow discover Max Mara every day.

You need products that people actually want to buy, at a purchase price that still leaves you enough margin after everything else has been paid.

My Favourite Sale: A £36 Benson & Clegg Tie

One of my favourite finds from the month was easily the Benson & Clegg silk regimental tie, which sold for £36.

It was a beautiful item and exactly the sort of find that has made me start paying much more attention to accessories. Before I started reselling, I probably would have walked straight past certain ties, scarves and smaller accessories.

Now I’m learning to look properly.

And from a storage point of view, they’re fantastic.

I can store a tie almost anywhere.

Compare that with a huge winter coat taking up half a storage box while it waits for its buyer.

The £36 tie was one of the best headline sales of the month, alongside the Joe Browns jacket at £30, the White Stuff linen shirt dress at £30, the White Stuff maxi shirt dress at £27, and the Boden trousers at £21.60.

But I don’t want to build a business that relies exclusively on finding those items.

Why I Like Bread-and-Butter eBay Stock

The biggest lesson this month reinforced for me is that I actually really like having a mixture of bread-and-butter stock and better pieces.

I don’t want to spend my entire week hunting for one item that might make £100.

I would rather eventually have hundreds — and hopefully thousands — of reasonably priced items sitting in my eBay store, all capable of contributing to the business.

That means some sales might be £11.

Some might be £15.

Some might be £19.

Then occasionally a £30 or £36 sale comes through.

For the model I’m trying to build, that doesn’t bother me.

Volume is part of the strategy.

What 46 Sales Really Cost

At an average purchase price of around £1.50, the stock cost for 46 items works out at roughly £69.

Then there’s delivery.

At around £3.65 per parcel, postage becomes a significant expense very quickly — especially because I choose to include delivery in my listed prices rather than charging the buyer separately.

Then I have promoted listings, averaging around 5% for this batch of sales, alongside the normal costs associated with selling on eBay.

There are also the less obvious business costs.

Packaging.

Labels.

Storage.

Equipment.

Software.

And, inevitably, the occasional refund or problem sale.

So I never want my reselling content to turn into:

“I bought this for £1 and sold it for £20, so I made £19!”

Because that isn’t £19 of actual profit.

But the opposite is also true.

If I can keep buying stock for an average of around £1.50 and repeatedly turn those purchases into £15, £18, £20 and occasional £30+ sales while maintaining a healthy margin, there is clearly something worth scaling.

At the moment my average profit works out at around £7–£8 per sale, based on the margins I’m currently achieving.

Multiply it across hundreds of monthly sales and it starts to change.

I’m Still Learning What Actually Sells

I’m not presenting any of this as some sort of definitive guide to eBay reselling.

I’m a beginner.

I started experimenting with selling my own clothes in June before eventually deciding that I enjoyed it enough to turn it into an actual business.

I’m still learning which brands I want more of.

Which sizes move quickly.

Which pieces aren’t worth the storage space.

And which supposedly brilliant brands sit in a box for six months.

That is why I want to keep sharing these What Sold on eBay updates.

Because after six months or a year, I’ll have actual data from my own store.

Then I can look back and say:

This is what consistently sells for me.

That feels much more useful than pretending I’ve mastered the whole thing after a few months.

Where My eBay Business Goes Next

My next big goal is to build the store to 1,000 active listings.

I want enough stock listed that I can start properly testing what a larger store is capable of producing without constantly feeding huge quantities of new stock into it.

Ultimately, I’m interested in building a core eBay store that can generate consistent income while I gradually improve the quality of the inventory and increase my average profit per sale.

But for now?

I’m listing.

I’m sourcing.

I’m learning.

And I’m watching the numbers.

Those 46 sales ranged from a £10 blouse to a £36 silk tie, and I’m genuinely quite pleased with what they’re teaching me about the type of eBay business I want to build.

Now we just need to see what next month brings.

Although, judging by September so far…

September and I are currently not friends. 😂

A Little Note About the Numbers ♡

Everything here is my own experience, with my own stock, time and circumstances, so your results may be very different and I can't promise you'll make a similar amount, or any money at all. Fees, prices and platform rules change often, so please check the current details with eBay yourself. This isn't financial, tax or legal advice. If you're earning money from selling, check the current rules on gov.uk to see whether you need to tell HMRC, or speak to an accountant.

A Little Note About My Images ♡

You'll notice that the images across my blog are a mixture of my own photography and AI-generated images.

I'm a one-woman band running this little corner of the internet, without a team of photographers, designers or editors behind me. Living with OCD also means I can be particularly careful about things like copyright and image permissions, so I sometimes use AI to help bring my ideas to life without those additional worries.

Where possible, I love sharing my own photographs, especially glimpses of my cottage, garden and everyday life here in Scotland. Other times, I'll use AI-generated imagery to illustrate an idea or provide a little creative inspiration.

I believe in being transparent, so I wanted you to know that you'll find a mixture of both throughout my website. The words, experiences, opinions and ideas are my own.

Thank you for supporting my little one-woman blog! ❤️